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Communications Specialist

About Windmill Microlending

Windmill Microlending empowers skilled immigrants and refugees to build careers in Canada while reducing poverty and labour shortages. We do this by offering affordable loans along with client success coaching, financial literacy training, and mentorship for newcomers who lack access to mainstream credit.

Since 2005, Windmill has provided over 15,000 loans to clients in healthcare, IT, financial services, law, engineering, and many other fields to triple their incomes as a result of returning to their trained fields. Windmill is a registered Canadian charity supported by donations and community bonds from the private sector and grants from the public sector.

At Windmill, you can make a meaningful impact on the lives of thousands of newcomers. Join a diverse, dynamic team at a leading Canadian not-for-profit where empowering our clients starts with creating an enjoyable workplace for our staff. Our commitment to a fulfilling environment is evident in our 85+% average employee engagement scores on our annual survey.

The role

Windmill Microlending is seeking a creative and detail-oriented Communications Specialist to help expand Windmill’s reach among newcomers to Canada and strengthen staff engagement through internal communications.

Reporting to the Marketing Manager, you will lead content creation across social media and Windmill’s blog, shaping and sharing stories that highlight our clients, impact and people. You will manage online community engagement, create engaging reels and short-form videos and help position Windmill as a human-centred organization with a diverse and purpose-driven team. You will also help improve the client journey experience by producing supportivie, meaningful client resources and touchpoints that help Windmill maintain our 5-star Google reviews for excellent client support. In addition, you’ll help coordinate photo and video shoots and bring a strong eye for detail and visual storytelling.

The ideal candidate is a strong writer and thoughtful storyteller with excellent project management skills and a passion for creating clear, empathetic and engaging communications that support an exceptional client experience.

Key responsibilities

Social media management (40%)

  • Develop and execute a social media strategy that drives awareness and supports client and donor growth.
  • Create, write and schedule engaging social media content (including reels and stories) across platforms (Instagram, Facebook, LinkedIn, YouTube), in collaboration with development and government staff.
  • Manage Windmill’s social media accounts, ensuring timely and proactive community management (monitoring and responding to comments, messages and inquiries).
  • Identify and recommend emerging social media trends and influencers, aligned with marketing and communications goals.
  • Track and report on social media performance metrics.
  • Design and adapt visual content using Canva and Capcut for social media graphics and reels.

Communications – external and internal (35%)

  • Create blog content to highlight Windmill’s loan products, milestones and employee spotlights.
  • Develop internal communications to strengthen staff connection.
  • Plan, write and manage the quarterly newsletter to engage stakeholders, in collaboration with development and government staff.
  • Write content for the annual Impact Report, in collaboration with development and government staff.
  • Interview stakeholders and develop written, video and social media content for various audiences.
  • Ensure all content follows Windmill’s brand and writing style guidelines.
  • Execute and project manage internal communications requests, managing multiple collaborators, stakeholders and reviewers
  • Coordinate French translations with internal team members and external vendors.
  • Collaborate with photographers, videographers and other partners to produce impactful content.
  • Leverage AI tools and digital workflows to increase efficiency, creativity and scalability.
  • Monitor marketing and communications inboxes and direct inquiries to the appropriate departments.
  • Research and prepare award submissions to elevate Windmill’s profile and visibility.
  • Support organization-wide initiatives and special projects as assigned by the Marketing Manager or National Director.

Client experience (30%)

  • Write and produce client resources such as Trending Jobs Report, Education Pathways and Financial Literacy Modules.
  • Conduct client interviews and develop authentic written and video testimonials that reach more clients and help prospective clients relate and feel represented.
  • Contribute to the ongoing improvement of email campaigns and website content to ensure clear, client-focused messaging and strong calls to action
  • Collaborate on ideating and refining the client journey map to enhance every touchpoint of the client experience.
  • Create communications with the client lifecycle in mind, helping clients progress from client to alumni to ambassador, mentor and donor.
  • Interview and develop client testimonials in written and video formats.

Ideal candidate

You are a thoughtful and skilled storyteller with proven experience creating and managing compelling communications across social media, digital and long-form content. You know how to turn complex programs, milestones and lived experiences into clear, human stories that align with brand guidelines and resonate with diverse audiences. Whether you are writing blogs, newsletters, impact reporting or social content, you bring intention, empathy and strategic thinking to every piece.

You are highly organized and detail-oriented, with the ability to manage multiple projects, stakeholders and deadlines in a fast-paced environment without sacrificing quality. You are comfortable interviewing clients, staff and partners, and translating those conversations into engaging written, visual and video storytelling that elevates Windmill’s impact and voice.

You bring strong digital fluency and deep, hands-on experience across social media, with the ability to move seamlessly from strategy to execution. You stay on top of emerging trends, formats and platform best practices, and proactively translate them into creative, high-performing content, particularly short-form video and reels. You are confident creating, scheduling and optimizing content, managing online communities with care and responsiveness, and using performance insights to continuously refine your approach.

Collaboration comes naturally to you. You work effectively with internal teams across marketing, development, government and client services, and you are comfortable coordinating with external partners such as photographers, videographers, translators and designers. You approach internal communications with the same care as external storytelling, recognizing their role in building connection, alignment and culture.

Above all, you are deeply motivated by Windmill’s mission. You are driven by the opportunity to amplify the voices of immigrants and refugees, support clients through clear and compassionate communication, and help grow a national community of clients, alumni, donors and champions who believe in the power of opportunity and belonging.

Competencies and characteristics

  • Creative, versatile writer skilled at crafting content that aligns with organizational goals and connects with diverse audiences.
  • Detail-oriented and organized, with exceptional time and project management skills to juggle multiple priorities and meet tight deadlines across channels and campaigns.
  • Strong digital fluency, including a confident grasp of social media platforms, content performance metrics and the ability to spot and act on emerging trends and opportunities.
  • Passionate about creating shortform social media video content and on top of the latest trends and platform updates.
  • Excellent storytelling skills, with the ability to write clear, persuasive and engaging content across formats—from social media to blogs, email marketing, website and client resources.
  • Collaborative and adaptable, thrives in cross-functional teams and enjoys working closely with internal stakeholders, external partners, and creative vendors.
  • Proactive, self-starter who is comfortable working independently and initiating new ideas.
  • Experienced in managing creative production, including coordinating video shoots, photo shoots, and developing visual content aligned with brand standards.
  • Brand-savvy and quality-driven, with a keen eye for consistency, tone and adherence to guidelines across all public-facing materials.
  • Comfortable in a fast-paced, evolving nonprofit environment, with curiosity and enthusiasm to continuously learn, improve and innovate.

Qualifications and knowledge

  • Minimum three to five years’ experience in a communications capacity; post-secondary education in communications, public relations, journalism or marketing is required
  • Advanced English skills, written and verbal (French would be an asset)
  • Related experience which demonstrates growth and the progression of skills and responsibilities
  • Intermediate skills in video editing (basic graphic design skills would be an asset)
  • Experience across social media platforms, such as Instagram, Facebook and LinkedIn
  • Experience with digital platforms, such as Canva, Capcut, Adobe Creative Cloud, Hootsuite, FreshSales, Meltwater and Cision

Compensation and benefits

  • Starting salary range $65,000-$75,000 annually, based on skills and experience required for the role
  • Full-time position, 40 hours/week
  • Hybrid work solution with a minimum two (2) days in the office
  • Position available in Toronto
  • Three weeks’ vacation, plus a company-wide winter break
  • Benefits plan – medical, dental, short & long-term disability, and life insurance
  • Annual Wellness Budget to support personal well-being
  • Evolving DEI initiatives – our staff is representative of our client base

How to apply

Please submit, in confidence, your résumé, cover letter and any relevant work samples that sets out your interest in the role and highlights your relevant experience. Applications without a cover letter will not be considered. Please include your salary expectations in your cover letter.

The preferred method of application is via email to hr@teamwindmill.org (reference: Communications Specialist). We thank all candidates in advance. However, we will only contact those selected for an interview.

Windmill Microlending is an equal-opportunity employer. Adhering to Canada’s Human Rights Act, Windmill grants equal employment opportunity to all qualified persons without regard to race, creed, colour, gender identity or expression, disability, sexual orientation, family status, marital status, citizenship, ancestry, ethnic origin, age, or place of origin. We celebrate diversity and are committed to creating an inclusive environment for all employees.

As an active participant in the Federal Government’s 50-30 Challenge, we are committed to building a more diverse, inclusive, and vibrant economic future for Canadians by attaining gender parity and significant representation of underrepresented groups on our board and in senior management positions.

Join our team!

See an opportunity that interests you?
Send some details about yourself, including your interest in working at Windmill,
relevant experience, and your resume to