Join our team!

About Windmill Microlending

Windmill Microlending enables immigrants and refugees to build careers in Canada while reducing poverty and labour shortages. We do this by offering affordable loans along with career assessment coaching, financial literacy training, and mentorship for newcomers who lack access to mainstream credit.  

Since 2005, Windmill has provided over 14,000 loans to clients in healthcare, IT, financial services, law, engineering, and many other fields to triple their incomes as a result of our affordable loans and support.  Windmill is a registered Canadian charity supported by donations and community bonds from the private sector and grants from the public sector.  

At Windmill, you can make a meaningful impact on the lives of thousands of newcomers. Join a diverse, dynamic team at a leading Canadian not-for-profit where empowering our clients starts with creating an enjoyable workplace for our staff. Our commitment to a fulfilling environment is evident in our 85+% average employee engagement scores on our annual survey.

The role

Windmill Microlending is seeking a creative, detail-oriented Senior Marketing Specialist to support our national marketing efforts. In this 1-year contract role, you’ll help expand Windmill’s reach among newcomers to Canada and inspire engagement from donors and partners.

Reporting to the Marketing Manager, you'll lead content creation across social media, blogs, email, and advertising; manage online community engagement; and collaborate on national campaigns. You’ll also coordinate testimonials, photo/video shoots, and develop collateral using tools like Canva and AI. Strong writing, project management, and digital fluency are essential.

Key responsibilities

Brand and content development (50%)

• Write and edit clear, compelling marketing content including blogs, website articles, ad copy, and email campaigns.
• Work closely with the Design Specialist to produce branded ads, templates, and marketing collateral.
• Create and adapt visual content using Canva for social media, internal templates, and light design needs.
• Ensure all content and materials follow Windmill’s brand guidelines and visual identity standards.
• Coordinate and conduct client interviews for testimonials, photo shoots, and video storytelling projects.
• Liaise with external vendors, including photographers and video production partners, to support content development.
• Leverage AI tools and digital workflows to increase efficiency, creativity, and scalability across marketing activities.
• Support team-wide initiatives and additional projects as assigned by the Marketing Manager or National Director.

Project management (25%)

• Collaborate with internal teams (e.g., Development, Partnerships) to deliver marketing materials that meet campaign and marketing needs.
• Liaise with external vendors to meet marketing deliverables.
• Coordinate French translations with internal team members and external vendors.
• Support the planning and execution of national digital and print advertising campaigns.

Social media management (25%)

• Advise on and execute a social media strategy.
• Develop, write, and schedule engaging social media content (including reels and stories) that increases awareness and supports client and donor acquisition goals.
• Manage Windmill’s social media accounts, including proactive community management—monitoring and responding to comments, messages, and inquiries.
• Explore and recommend emerging social media platforms, influencers, trends, and awareness opportunities that align with marketing objectives.
• Track and report on marketing performance metrics

Ideal candidate

You bring proven experience in developing and managing engaging marketing content across social media, digital platforms, and campaigns with a sharp focus on brand alignment, performance, and impact. You demonstrate strong capabilities in writing, scheduling, and optimizing content, as well as managing online communities with tact, clarity, and responsiveness.

Your attention to detail and passion for storytelling are matched by your ability to prioritize tasks, meet multiple deadlines, and maintain quality across a fast-moving and evolving workload. You approach challenges with creativity, curiosity, and a forward-thinking, solutions-focused mindset always looking for new ways to improve, scale, or refine marketing efforts.

You collaborate confidently and professionally with internal teams, external vendors, and diverse audiences. You bring a strong understanding of digital platforms, basic design tools like Canva, and modern workflows that incorporate AI or automation for greater efficiency.

Above all, you are inspired by Windmill’s mission. You are motivated by the opportunity to use your marketing skills to elevate the voices of immigrants and refugees, connect clients to life-changing support, and help grow a community of champions for Windmill’s work across Canada.

Competencies and characteristics

• Creative, strategic thinker with a strong ability to craft compelling content and campaigns that align with organizational goals and engage diverse audiences.
• Detail-oriented and organized, with exceptional time and project management skills to juggle multiple priorities and meet tight deadlines across channels and campaigns.
• Strong digital fluency, including a confident grasp of social media platforms, content performance metrics, and the ability to spot and act on emerging trends and opportunities.
• Excellent storytelling skills, with the ability to write clear, persuasive, and engaging content across formats—from social media to blogs, email marketing, and advertising.
• Collaborative and adaptable, thrives in cross-functional teams and enjoys working closely with internal stakeholders, external partners, and creative vendors.
• Proactive, self-starter who is comfortable working independently, initiating new ideas, and seeking efficiencies through tools like AI and Canva.
• Experienced in managing creative production, including coordinating video shoots, photo shoots, and developing visual content aligned with brand standards.
• Brand-savvy and quality-driven, with a keen eye for consistency, tone, and adherence to guidelines across all public-facing materials.
• Values-driven communicator, motivated by a mission to support immigrants and contribute to social impact through marketing excellence.
• Comfortable in a fast-paced, evolving nonprofit environment, with curiosity and enthusiasm to continuously learn, improve, and innovate.

Qualifications and knowledge

• Minimum five years’ experience in a marketing capacity; post-secondary education in marketing or communications is considered an asset
• Advanced English skills, written and verbal (French would be an asset)
• Related experience which demonstrates growth and the progression of skills and responsibilities
• Intermediate skills in graphic design and video editing
• Experience across social media platforms, such as Instagram, Facebook, and LinkedIn
• Experience with digital platforms, such as Canva, Adobe Creative Cloud, Hootsuite, Google Analytics and FreshSales

Compensation and benefits

• Starting salary range $70,000-$80,000 annually, based on skills and experience required for the role
• 1-year contract, full-time position, 40 hours/week
• Hybrid work solution with a minimum two (2) days in the office
• Position available in Toronto, Calgary or Montreal
• Three weeks’ vacation, plus a company-wide winter break
• Benefits plan – medical, dental, short & long-term disability, and life insurance
• Annual Wellness Budget to support personal well-being
• Evolving DEI initiatives – our staff is representative of our client base

How to apply:

Please submit, in confidence, your résumé, cover letter and any relevant work samples that sets out your interest in the role and highlights your relevant experience. Please include your salary expectations in your cover letter.

The preferred method of application is via email to hr@teamwindmill.org (reference: Senior Marketing Specialist). We thank all candidates in advance. However, we will only contact those selected for an interview.

Windmill Microlending is an equal-opportunity employer. Adhering to Canada’s Human Rights Act, Windmill grants equal employment opportunity to all qualified persons without regard to race, creed, colour, gender identity or expression, disability, sexual orientation, family status, marital status, citizenship, ancestry, ethnic origin, age, or place of origin. We celebrate diversity and are committed to creating an inclusive environment for all employees.  

As an active participant in the Federal Government’s 50-30 Challenge, we are committed to building a more diverse, inclusive, and vibrant economic future for Canadians by attaining gender parity and significant representation of underrepresented groups on our board and in senior management positions.